Let Lighting Lead

How You Can Use Lighting to Increase Your Sales

Store’s main light source

Studies show that lighting helps boost retail sales by navigating customers through your store. For one company, results “showed that the introduction of the lighting system increased basket sales, with the average sales per customer up by 1.93 percent related to the dynamic lighting installation.” A separate company involved in the study found a 12 percent increase in sales after installing a new lighting scheme.

But the real question is: how do you make lighting work for your business?

Learn Lighting
Let’s break down the different types of retail lighting:

• Ambient Lighting – store’s main light source
• Task Lighting – illuminates task areas (entrance, checkout, dressing room, customer service, etc.)
• Accent Lighting – illuminates specific areas, displays and decors to create a sense of importance
• Decorative Lighting – enhances your brand

Why LED?
LED lights have proven to be the longest lasting and most efficient lights. With the right company, LED lights can also be used in a variety of shapes, sizes, colors and fabrications to complete your design. Some of our most popular lighting products used in retail include our LUXFIT light panel, LUXLINEAR LED light tubes and LUXLINE LED light strips.

Outlining Your Project
Before you dive head-first into your newest lighting project, ask yourself:

• What’s your budget? You might want a full overhaul of your retail space, but creating a rough estimate for your lighting budget is a good place to kickstart your new project.
• Where do you need lighting most? Create a layout of your store and determine what type of lighting is most important for your brand, and how you can make that fit into your budget.
• What type of lighting products do you need? With a variety of lighting products available, finding the perfect one for your project may be difficult. Key features to look for are high brightness and evenness, energy efficiency, average lifetime and maintenance, and safety standards. Consult with a lighting company to help point you in the right direction.
• What’s your vision? Whether you’re completely clueless or plan to live your wildest lighting dreams, jot down all of your wants and needs for this project.
• Which lighting company will you fit best with? The quality of your lighting will have a big impact on your customer, and you’ll want to work with someone who values your project, whether it be big or small. A company with the right product is just the beginning. Customization, project management and manufacturing capabilities are all things you’ll want to consider, especially if you have a tight deadline.

Kick start your newest lighting scheme with one of our project specialists! Reach us via email or telephone.