Your customers don’t feel comfortable walking through dim or dingy aisles, nor do they want to get a headache from endless bombardment by overly bright fluorescents. Lighting design may seem like a secondary concern – especially for small operations or those just starting out – but there is much more to retail lighting than mere ambiance.
The lighting solution you choose for your retail store can have a notable impact on your customers and their shopping experience. This experience begins the moment customers enter your establishment and ends at the far side of the check-out lane, so choosing the best lighting throughout your entire store is critical.
This seemingly simple utility affects the customer experience, directly impacting sales. You want lighting that not only provides a comfortable atmosphere for your clients to roam your store but individual lighting solutions that highlight displays and other marketing initiatives.
Point-of-purchase (POP) displays are a common tactic in many advertising campaigns, highlighting the release of a new product line or featuring sales and promotions for brands. By concept, they are used to encourage impulse purchases. Depending on how long the POP display will be in the store, it can be made of wood, plastic, or corrugated materials.
Store fixtures, on the other hand, are permanent fixtures in the store. They come in a wide array of colors, materials, and styles and are used to promote and sell merchandise. These fixtures will be located in prominent locations, such as the ends of the aisle or other high traffic areas. Depending on the store setup and the retail niche, featured products may rotate on store fixtures based on marketing initiatives and inventory concerns.
Your customers won’t buy what they don’t notice, so it’s important to properly highlight these key areas with a comfortable, yet effective lighting solution. LED lights offer ideal lighting for POP displays and store fixtures because they provide:
LED lights are frequently used in tight spaces behind shelves, within signs, or above display cases and POP displays because they offer flexibility in terms of brightness and work well with many color schemes.
Marketing research supports the use of LED lighting solutions to increase sales. Here are a few examples:
The luminosity of a light solution can influence the way customers feel in a store. However, there is a careful balance to be struck when installing promotional lighting. While light plays a significant role in how we perceive colors, it is also very important to consider the color of the light itself.
Using a more neutral temperature light can make products more appealing, especially as backlighting or product shelving. Of course, other temperatures can be considered based on specific brand experiences or application.
Consider the following five lighting techniques to build customer loyalty and entice them to make impulse purchases:
These best practices will vary by application, however. The appropriate lighting choice will depend largely on the type of store and the products you sell.
For example, the dim comfortable light you might choose above a rack of high-end shirts in a clothing store would not be appropriate to light a shelf of featured best sellers in a bookstore. Lighting selection has as much to do with understanding your product, industry, and customers as it does with understanding the lighting solutions themselves.
Let LEDCONN help you pick the best LED lighting solutions for your needs. We have worked with a broad spectrum of retail stores to help them select appropriate lighting solutions that demonstrably increase sales within their specific retail niches. Our solutions include:
To learn more about effective retail lighting products and techniques and how they can improve sales in your operation, contact us today.
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