Ledconn https://www.ledconn.com Custom LED Edge-Lit, Backlit, Tube, Strip, Light Box, and General Lighting Manufacturer based in Brea, CA Tue, 07 May 2019 17:47:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://www.ledconn.com/wp-content/uploads/2017/07/LEDCONN-LOGO-square-1-150x150.jpg Ledconn https://www.ledconn.com 32 32 How Retail Lighting Can Impact Your Product Sales https://www.ledconn.com/how-retail-lighting-impact-product-sales/03/ Tue, 26 Mar 2019 19:12:45 +0000 https://www.ledconn.com/?p=12190 Your customers don’t feel comfortable walking through dim or dingy aisles, nor do they want to get a headache from endless bombardment by overly bright fluorescents. Lighting design may seem like a secondary concern – especially for small operations or...

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Your customers don’t feel comfortable walking through dim or dingy aisles, nor do they want to get a headache from endless bombardment by overly bright fluorescents. Lighting design may seem like a secondary concern – especially for small operations or those just starting out – but there is much more to retail lighting than mere ambiance.

The lighting solution you choose for your retail store can have a notable impact on your customers and their shopping experience. This experience begins the moment customers enter your establishment and ends at the far side of the check-out lane, so choosing the best lighting throughout your entire store is critical.

 

The Importance of Lighting in Retail

This seemingly simple utility affects the customer experience, directly impacting sales. You want lighting that not only provides a comfortable atmosphere for your clients to roam your store but individual lighting solutions that highlight displays and other marketing initiatives.

POP Display LED Light Too FacedRetail Lighting Versace Store Display

POP Displays and Store Fixtures

Point-of-purchase (POP) displays are a common tactic in many advertising campaigns, highlighting the release of a new product line or featuring sales and promotions for brands. By concept, they are used to encourage impulse purchases. Depending on how long the POP display will be in the store, it can be made of wood, plastic, or corrugated materials.

Store fixtures, on the other hand, are permanent fixtures in the store. They come in a wide array of colors, materials, and styles and are used to promote and sell merchandise. These fixtures will be located in prominent locations, such as the ends of the aisle or other high traffic areas. Depending on the store setup and the retail niche, featured products may rotate on store fixtures based on marketing initiatives and inventory concerns.

Your customers won’t buy what they don’t notice, so it’s important to properly highlight these key areas with a comfortable, yet effective lighting solution. LED lights offer ideal lighting for POP displays and store fixtures because they provide:

  • Easy set-upled light ps4 display
  • Cost efficiency
  • Low-temperature operation
  • Last at least 12 months of continuous use, up to 60 months
  • Low maintenance
  • Energy efficiency

 

LED lights are frequently used in tight spaces behind shelves, within signs, or above display cases and POP displays because they offer flexibility in terms of brightness and work well with many color schemes.

Marketing research supports the use of LED lighting solutions to increase sales. Here are a few examples:

  • German grocery retailer Globus increased POP display sales by 6% in a well-lit promotional area after installing LED spotlights to enhance displays, while using colored lights to attract shoppers to the area increased area visits by 15%.
  • A 21-week test of LED lighting in a Dutch grocer showed increased basket sales of 2% from LED-lit promotional areas.
  • A German fashion retailer increased sales by nearly 12% after installing a lighting system designed to specifically appeal to customers.

 

Color and Brightness of Light

The luminosity of a light solution can influence the way customers feel in a store. However, there is a careful balance to be struck when installing promotional lighting. While light plays a significant role in how we perceive colors, it is also very important to consider the color of the light itself.

LED light sunglasses display store

  • High-temperature lights (~6500 Kelvin) emit cooler white lights, as you would find as the backlight for electronics.
  • Low-temperature lights (~3000 Kelvin) emit warmer white light, as you would find in homes or kitchens.
  • Neutral temperature lights (4100-5300 Kelvin) are ideal for retail display applications if no specific brand color is involved.

Using a more neutral temperature light can make products more appealing, especially as backlighting or product shelving. Of course, other temperatures can be considered based on specific brand experiences or application.

 

Effective Retail Lighting Techniques to Consider

Consider the following five lighting techniques to build customer loyalty and entice them to make impulse purchases:

  1. Use effective contrast
  2. Use vertical lighting
  3. Add different lighting styles to create versatility
  4. Highlight products with accent lighting
  5. Incorporate effective backlighting

These best practices will vary by application, however. The appropriate lighting choice will depend largely on the type of store and the products you sell.

For example, the dim comfortable light you might choose above a rack of high-end shirts in a clothing store would not be appropriate to light a shelf of featured best sellers in a bookstore. Lighting selection has as much to do with understanding your product, industry, and customers as it does with understanding the lighting solutions themselves.

LED Lighting Solutions From LEDCONN

Let LEDCONN help you pick the best LED lighting solutions for your needs. We have worked with a broad spectrum of retail stores to help them select appropriate lighting solutions that demonstrably increase sales within their specific retail niches. Our solutions include:

LUXFIT_Beautyshot_800x800px.jpg

LED Light Panel

  • Designed to fit compact spaces for backlighting; as thin as 1/4″
  • Available in custom sizes and shapes
  • Bright and uniform illumination
  • Very easy to install
  • Maintenance-free
  • Impressive service life

 

LED Flexible Sheets

led light sheet flexible

  • Designed for large format backlighting use, such as light boxes
  • Available for both indoor and outdoor applications
  • Suitable for curved surfaces, such as wrapping a column
  • Field-cuttable for ease and versatile installation

 

LED Light tube

LED Light Tubes

  • Work well in both accent or direct lighting application
  • Emit a pure, single beam of light
  • Clean, chic, and sophisticated design
  • Easy to apply with mounting clips or magnets

 

LED Light StripsLED Light Strip - Luxline

  • Cost-effective
  • Extremely flexible and versatile
  • Great for very confined spaces or curved surfaces
  • Normally used in indirect lighting applications

 

 

To learn more about effective retail lighting products and techniques and how they can improve sales in your operation, contact us today.

 

POP Display & Store Fixture Lighting Whitepaper

Download our complimentary white paper today for a comprehensive guide on the impact of in-store lighting on your sales ROI.

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Let Lighting Lead https://www.ledconn.com/let-lighting-lead/12/ Wed, 20 Dec 2017 22:53:52 +0000 https://www.ledconn.com/?p=9255 How You Can Use Lighting to Increase Your Sales Studies show that lighting helps boost retail sales by navigating customers through your store. For one company, results “showed that the introduction of the lighting system increased basket sales, with the...

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How You Can Use Lighting to Increase Your Sales

Store’s main light source

Studies show that lighting helps boost retail sales by navigating customers through your store. For one company, results “showed that the introduction of the lighting system increased basket sales, with the average sales per customer up by 1.93 percent related to the dynamic lighting installation.” A separate company involved in the study found a 12 percent increase in sales after installing a new lighting scheme.

But the real question is: how do you make lighting work for your business?

Learn Lighting
Let’s break down the different types of retail lighting:

  • Ambient Lighting – store’s main light source
  • Task Lighting – illuminates task areas (entrance, checkout, dressing room, customer service, etc.)
  • Accent Lighting – illuminates specific areas, displays and decors to create a sense of importance
  • Decorative Lighting – enhances your brand

Why LED?
LED lights have proven to be the longest lasting and most efficient lights. With the right company, LED lights can also be used in a variety of shapes, sizes, colors and fabrications to complete your design. Some of our most popular lighting products used in retail include our LUXFIT light panel, LUXLINEAR LED light tubes and LUXLINE LED light strips.

Outlining Your Project
Before you dive head-first into your newest lighting project, ask yourself:

  • What’s your budget? You might want a full overhaul of your retail space, but creating a rough estimate for your lighting budget is a good place to kickstart your new project.
  • Where do you need lighting most? Create a layout of your store and determine what type of lighting is most important for your brand, and how you can make that fit into your budget.
  • What type of lighting products do you need? With a variety of lighting products available, finding the perfect one for your project may be difficult. Key features to look for are high brightness and evenness, energy efficiency, average lifetime and maintenance, and safety standards. Consult with a lighting company to help point you in the right direction.
  • What’s your vision? Whether you’re completely clueless or plan to live your wildest lighting dreams, jot down all of your wants and needs for this project.
  • Which lighting company will you fit best with? The quality of your lighting will have a big impact on your customer, and you’ll want to work with someone who values your project, whether it be big or small. A company with the right product is just the beginning. Customization, project management and manufacturing capabilities are all things you’ll want to consider, especially if you have a tight deadline.

Kick start your newest lighting scheme with one of our project specialists! Reach us via email or telephone.  

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